Saturday 17 August 2013

Garuda Indonesia Airline

Garuda Indonesia


Garuda Indonesia is currently the largest airline in Indonesia. Its headquarters is located at the Soekarno-Hatta International Airport in Tangerang, near Jakarta. The company was listed on Indonesia Stock Exchange in February 2011, with the government of Indonesian retaining a majority of the shares. The airline employs over 15,000 staff.

Head office of Garuda Indonesia:
Jl. M1. Area Perkantoran Gedung Garuda City Center, Soekarno-Hatta Internasional Airport Cengkareng 19120-Indonesia P.O.Box 1004

Garuda IndonesiaAirline's main base is Soekarno-Hatta International Airport, with another hub at Ngurah Rai International Airport, Bali and Sultan Hasanuddin International Airport, Makassar. The airline flies to a number of destinations in Southeast Asia, East Asia, the Middle East, Europe and Australia. In May 2008, Garuda Indonesia received its IATA Operational Safety Audit and in 2010 for the 2nd time (consecutive). Garuda Indonesia is currently an official sponsor of 2011 SEA Games and Liverpool FC.
Garuda Indonesia's history begins in the Indonesian war of independence against the Dutch in the 1940s, when Garuda flew special transports with a Douglas DC-3. January 28, 1949 is generally recognized as the airline's founding date, at which time the airline was known as "Garuda Indonesian Airways." The 1st aircraft was a DC-3 known as Seulawah and was purchased for a sum of 120,000 Malayan dollars, which was provided by the people of Aceh (notably local merchants). During the revolution, the airline supported Indonesian interests, such as carrying Indonesian leaders for diplomatic missions. Now, a chartered Garuda Indonesia Airbus A330-300 is used by the President of Indonesia for presidential travels.
The Burmese government
significantly during its beginnings.
airline, Union of Burma Airways,
its own flights.
joint incorporation with KLM
airline presented the Burmese
airline had 46 aircraft,
fleet had been retired.
aircraft were acquired to serve
1956, Garuda made its 1st Hajj
340 carrying 40
helped the airline
The country's national
often chartered this DC-3 for
Accordingly, upon Garuda's formal
on 31 March 1950, the
government with a DC-3. By 1953, the
although by 1955 its Catalina
Fourteen De Havilland Heron
shorter range routes. In June
flight, operated with a Convair
Indonesians, to the city of Mecca.
The name "Garuda" was
written by a renowned scholar
Soeroto; "Ik ben Garuda,
vleugels uitslaat hoog boven uw
Garuda, Vishnu's Bird, spreads
Islands"
derived from a Dutch poem
and poet Raden Mas Noto
Vishnoe's vogel, die zijn
eilanden" which means "I'm a
its wings high above the
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The line was mentioned
Dutch-Indonesian Round Table Conference
23 to November 2, 1949.
by Sukarno during the
at The Hague, from August
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The 1960s were times of growth for the airline; the fleet in 1960 included eight Convair 240s, eight Convair 340s and eight Convair 440s. In 1961 and late 1965, three Convair 990 jet aircraft were introduced along with three Lockheed L-188 Electras, and a route was opened to Kai Tak International Airport in Hong Kong. After concentrating on domestic and regional services, the 1st flights to Europe were added on 28 September 1963, to Amsterdam and Frankfurt. In 1965, flights to Europe were expanded to include Rome and Paris via Bombay and Cairo, with the exclusive use of Convair 990 aircraft. That year, flights to People's Republic of China started, with Garuda flying to Canton via Phnom Penh. Also in 1965, the jet age arrived for Garuda, with a Douglas DC-8 that flew to Amsterdam's Schiphol Airport via Colombo, Bombay, Rome and Prague.
In early 1970s, Garuda Indonesia introduced McDonnell Douglas DC-9 and Fokker F28 jets, and at one point Garuda owned 62 Fokker jets, making Garuda the world's largest operator of F28s at that time. In 1973, the carrier introduced the Douglas DC-10; it later introduced the Boeing 747-200, in 1980, and Airbus A300-B4 on 21 June 1982. Garuda was the launch customer for Airbus A300 with two-man crew cockpit . By 1984, nine of these were in service, supplemented by 8 Douglas DC-10s, 24 Douglas DC-9s, 45 Fokker F-28s, and 6 Boeing 747-200s. In 1985 under Reyn Altin Johannes Lumenta Garuda created a controversy by hiring foreign brand consultants Landor Associates to create a new logo and colour scheme for Garuda Indonesia, a project that cost the company millions of US dollars. This move was later on applauded as vital for the reputation and corporate identity of Garuda Indonesia as the national airline. Lumenta also increased flights frequency and destinations, reduced ticket prices and collaborated with Merpati, introducing flexible tickets valid for both Indonesian airlines. During the 1970s the airline had its headquarters in Jakarta.
In 1991, Garuda purchased 9 McDonnell-Douglas MD-11s; it later introduced Boeing 747-400 in 1994 , and Airbus A330-300, in 1996. But, at the time Garuda suffered two accidents, the 1st was in Fukuoka, Japan, and the worst disaster in Indonesian aviation history, when an Airbus A300 crashed in Medan, North Sumatra. The 1997 Asian financial crisis hit Indonesia and Garuda hard, resulting in severe cutbacks on unprofitable routes. Despite once having a comprehensive worldwide route network, Garuda currently suspends services to US, despite once flown to Honolulu and continues to Los Angeles . Largely due to historical links with the Netherlands, Garuda continued to operate flights to Amsterdam and Frankfurt after the initial cutbacks, although these flights were also discontinued from 28 October 2004. The situation was exacerbated by the September 11 terrorist attacks, the Bali bombings, the 2004 Boxing Day tsunami and the SARS scare, all of which contributed to a downturn in air travel and Indonesian tourism. However, by 2005, the airline had largely recovered from its economic problems.
In 2001, Garuda
CitiLink, to provide shuttle
cities. The carrier stated
Indonesia Fokker F28s.
established a low-cost subsidiary,
services between Indonesian
operations with five ex-Garuda
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There was speculation
route map again before the end
after the scheduled
airport, Kuala Namu
However, completing the new
2012. This could include
such as Paris, London, and
the European Union.
that Garuda would expand its
of the decade, possibly
completion of the new Medan
International Airport, in 2009.
airport has been delayed until
routes to major European hubs
Frankfurt, pending clearance by
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In June 2007, the EU banned Garuda Indonesia, along with all other Indonesian airlines, from flying into any European countries, following the crash of a Boeing 737-400 earlier that year. With the support of the international aviation industry for all Indonesian airlines, the EU promised to review its ban and sent a team of experts, led by the European Commission's Air Safety Administrator Federico Grandini to Indonesia to consider lifting the ban. In August 2007, the transportation minister of Indonesia announced that the EU would lift its ban hopefully somewhere in October, stating that the ban was attributed to communication breakdown between the two parties and that discussion was in progress. In November 2007, Garuda announced its intention to fly to Amsterdam from Jakarta and Denpasar on the condition that the European Union lifted the ban on the airline. Airbus A330s and Boeing 777 were aircraft that were suggested as being suitable for use on these revitalised routes. On November 28, 2007, the EU refused to lift its ban on Garuda flying to all European countries. It announced the safety reforms already undertaken were a step in the right direction for the EU to consider lifting the ban, but still didn't satisfy the EU's aviation safety standards. The ban was lifted in July 2009. In the wake of the ban being lifted, Garuda plans to start services to Amsterdam and is considering other European destinations in the near future. Management is also considering servicing the US where it currently has no services.
In July 2007, the Deputy
Culture and Tourism of
Indonesia had plans to start
date had not been
of Marketing, Ministry of
Indonesia announced that Garuda
service to India, although the
determined.
In July 2009, following
Federico Grandini, the European
Indonesia's ban from flying into
three other airlines.
a 3rd mission led again by
Commission lifted Garuda
Europe. This was followed by
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Following the lifting of the EU ban against Garuda Indonesia and three other Indonesian carriers, the airline announced in July 2009 an aggressive five-year expansion plan known as the Quantum Leap. The plan involved an image overhaul, including changing the airline's livery, staff uniform and logo. Within a five-year period, its fleet would double from 62 to 116 aircraft. The Quantum Leap also plans to boost passenger annual numbers to 27.6 million in the same period, up from 10.1 million at the time of program launch through increasing domestic and international destinations from 41 to 62. Route expansions included Amsterdam, with a stopover in Dubai, in 2010. A non-stop flight using Boeing 777-300ERs is planned for 2013. Other routes to world hubs such as London, Frankfurt, Paris, Rome, Madrid and Los Angeles are being considered for reopening.
In 2009, Garuda adopted
colour scheme, replacing
over 20 years. New uniforms
a new logo and aircraft
designs that had been in use for
were introduced in 2010.
At the 2010 Farnborough
order for another six
to Garuda Indonesia’s
Indonesia planned to buy nine
330-200s in 2011.
Airshow, Garuda announced an
A330-200 airliners. According
Technical Director, Garuda
Boeing 737-800s and two Airbus
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With aims to improve
to eastern Indonesia,
hub located at the Sultan
Airport, Makassar, South
company's 1st two hubs are
in Cengkareng, Jakarta,
International Airport in Denpasar,
flight capacity and frequency
Garuda Indonesia opened a 3rd
Hasanuddin International
Sulawesi from June 1, 2011. The
Soekarno-Hatta International Airport
and Ngurah Rai
Bali.
Garuda Indonesia is increasing the flight frequency of its domestic and international routes. Of the international routes, Garuda is increasing its frequency of Jakarta-Singapore to 8 times per day with a Boeing 737-800, Jakarta-Bangkok to 3 times per day with a Boeing 737-800, Jakarta-Hongkong to 2 times per day with an A330-200 and a Boeing 737-800, Jakarta-Beijing to 5 times per week with an A330-300 and an A330-200, Jakarta-Shanghai to 5 times per week with an A330-200 and an A330-300, and Denpasar-Seoul to 5 times per week with a Boeing 747-400 and an A330-300. Garuda intends to reopen its flights to Manila on November 2011. On 25 May 2012 Garuda reopened its direct flight to Taipei. International routes that are still under consideration to be reopened are Mumbai and Chennai in India. These destinations will be served from Jakarta by an Airbus A330-200. Routes such as Frankfurt, London, Munich, Rome, Paris, and Los Angeles will be reopened when the Boeing 777-300ER arrives. However, Garuda plans to wait for the route to Amsterdam to settle first, prior to the reopening other European routes and probably the route to Los Angeles.
On April 27, 2012 PT
percent stake of Garuda
Garuda's IPO underwriters at
trillion . The price is higher
at Rp395 each, but still
Trans Airways bought 10.9
Indonesia unsold IPO shares from
Rp620 each for totally Rp1.53
than the lowest market price
below IPO price at Rp750 each.
Since its establishment, Garuda Indonesia has changed its branding and livery a few times. During the early years, Garuda introduced a red and white colour scheme in accordance to the Indonesian national identity and the Indonesian flag. In the 1950s, "Garuda Indonesian Airways" introduced a bird logo: a triangle stylized eagle-like Garuda with red and white shield. The logo was painted on the vertical stabilizer of Garuda's fleet from the year 1960 to 1969. In the 1970s, a logotype with a unique font replaced the triangular eagle as Garuda's corporate identity, along with a new colour scheme consisting of a red and orange "hockey stick" line running along the aircraft's windows and vertical stabilizer.
In the year 1985, Garuda
makeover, changing its name into
its colour scheme, logo and
livery was created by Landor
iconic bird logo: the Garuda
forming its wings. The colour
to a deep royal blue and
inspired by the nature of
the sky and tropical seas
nationalistic red and white colour
since.
undergoes a complete branding
"Garuda Indonesia" along with
logotype. The new branding and
Associates who also created the new
symbol with five bended lines
scheme was changed completely
aqua color, said to be
Indonesia that was dominated by
when viewed from the air. The
scheme was no longer used ever
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Related Sites for Garuda Indonesia