Saturday 19 July 2014

Bank Danamon

Bank Danamon



PT Bank Danamon Indonesia Tbk. is a prominent Indonesian bank that was founded in 1956 with the original name of Bank Kopra. In 1976, the bank changed its name to Bank Danamon, derived from "dana moneter," meaning monetary fund. In 1988, Bank Indonesia enacted major banking reforms to encourage competition in the banking sector, which lowered the barrier to entry and resulted in Bank Danamon becoming one of the first foreign exchange banks in Indonesia. Today, Danamon is the largest financial institution in Indonesia by the number of employees, with a focus on fulfilling all of its customers' needs.

Danamon's business approach is centered around universal banking, which it implemented in 2003. By the end of 2004, Danamon had completed its array of business segments, spanning from mass market, SME & Commercial banking, retail banking, cards business, syariah banking, corporate banking, treasury, capital markets & financial institutions, in addition to Adira Finance. Danamon's acquisition of American Express card business in Indonesia in 2006 made the bank one of the largest card issuers in the country. Danamon is one of the largest and strongest financial institutions in the region, having survived a merger of 9 Bank Taken Over during the Asian financial crisis which began in the late 1990s.

Danamon aims to be "The Leading Financial Institution in Indonesia" with a significant market presence. It focuses on being a customer-centric organization covering all customer segments with a unique value proposition, centered on sales and service excellence and supported by world-class technology. The bank aspires to be an employer of choice, respected by all of its stakeholders, while embracing its values of caring, honesty, passion to excel, teamwork, and disciplined professionalism.

Danamon currently ranks as the 6th largest bank by asset size in Indonesia and operates the 2nd largest branch network with over 2,900 branches and points of sales, including its Danamon Simpan Pinjam (DSP) and Syariah units as well as its subsidiaries' branches. Danamon is also supported by a comprehensive array of electronic banking conveniences.

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